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I confess. Before finding out about SEO products and Web promotion field, I considered that Google was incredible. I Used Google to look for anything from friends, to pictures, to news to weird objects and indiscriminately trusted the results. Then I learned about SEO applications and an entire business centered on site promotion, and my convictions were never the same. But even before my discovery, after doing a bit of reflective reading, I got a feeling that search engines, Google included, know far from all, and share with the web community a tiny portion of that.

My Google travails soon persuaded me that Flikr is a better image data bank, that with the help of feeds I can access great news stories without having to rummage through Google search findings (rummaging is more descriptive than Google search), and people search is best administered by Facebook. It seems that whenever I search for strange things on Google, the results are almost always inaccurate, to put it kindly. Try Googling for SEO tools and other SEO relevant themes on Google and you are almost ready to give up your patience. I mean, tell me, what’s the connection between SEO products and career websites or Internet casinos? Gladly, in my distress.

So when news of link building software and the whole industry built around it entered my humble worldview, my qualms about sites landing on the top of Google increased exponentially. Do they merit to be there and who is to blame, Google or webmasters using SEO apps. The ethical dilemma is vast. Do I stop using my SEO google ranking or do I quit using Google instead? I resolved that I can’t quit Google just yet. At least not till the decent rival enters the picture. For now I will keep juggling between Blekko, Google and the above methods to complement the SERP mess that Google is. And, oh,yes, I will keep playing with my SEO products.

To be honest, SEO programs is the reason why people like myself get found on the web. Sophisticated as they are, search engine Web spiders are unlikely to find some no-name person and index his domain highly. In this respect, I am a firm admirer of SEO tools and organic search. If it was all about the money, the corporate businesses would destroy me before I knew it. And there are 1000 powerbrands on the Fortune list! But here is something else that irritates me and other backlinks checker users, I am sure. There are guys who invest in SEO applications and use them to sell beddingon online education sites and the like. What we are left with is junk that not only pervades the Internet but is also highly indexed by Google.

What is the user perspective on this? They Google SEO software reviews and will instead find unrelated SERPs. They get disappointed. So much for the “Internet democracy”. Does this indicate that SEO application and service field is bad? I don’t think so.

The unethical users of SEO tools have to stop corrupting the Net but it’s like asking hackers to stop cracking the code. The unfortunate thing about it is that black hat SEOs are overusing the chance to be visible on the Web that is available to the no-name dude like me. For now we just have to treat them. One can only hope that Google will put more emphasis on catching the schemers unethically using SEO programs, and if Google doesn’t, the future search engine will.