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Four Vital Point to Consider When Handling Onpage SEO
Search engine optimization (SEO) is the art and craft of driving websites to the Google top and attracting targeted visitors to it. Optimization for search engines includes offpage and onpage SEO activities. In this article we shall name fundamental onpage SEO improving steps that produce the best ranking results. These days virtually everyone has heard of search engine optimization (SEO), i.e. the process aimed at driving websites to the top of major search engines. Most people associate SEO with link-building backlink checker tool. Trully, the more backlinks a website has, the more Google loves it. Still, SEO is not limited by link-building offpage activities. In this article we shall shed some light on onpage SEO and its key points.

To start with, onpage SEO embraces everything webmasters can influence directly on their websites: website structure, content, page titles, meta description, meta tages, keywords and the way you stress them, coding – any factor you can think of makes difference.

Believe it or not, every tiny factor listed above can affect search engine rankings greatly. Here are the main onpage SEO factors to take care of when optimizing your website. Putting them in order gives even better results than getting tons of valuable backlinks.

Page titles
When crawling websites search engines logiciel référencement site pay great attention to page titles, so page title is a very important onpage SEO factor. SEOs should make sure that every page of their websites has a unique title which includes keywords and tells users what the page is about. Page title is something users encounter first in search engine results – it’s bold and clickable. It means that page title should be optimized not only for the search engines, but mostly for those who browse internet – it should be made attractive for users.

Meta description
Disclosure: Google completely neglects meta description when ranking websites. There’s also nowhere visitors to your website can see it when on your website already. Why would we include this onpage SEO factor in our list then? The reason is that meta description is the short text under the title people see in search results, so it should be made captivating and calling-to-visit the website. Still, avoiding keyword stuffing is very important.

Bold text and heading tags
The most important thing for website promotion is content. It should be not used elsewhere, captivating, readable and containing an acceptable number of keywords. There shouldn’t be more than 8% of keywords in a web copy. It’s better to draw more attention to keywords with the help of bold text and heading tags - h1, h2… This is the way SEOs tell Google and other search engines that this is the main content, and it should be given extra priority when deciding what the web page is about.

Dealing with problem pages
Turning a website into 100% search engine friendly marketing machine also means handling the following problems: broken links, html code and 404 errors, duplicate content, not indexed web pages. Often the only way you can find all the problem pages is using onpage SEO software.
All in all, onpage SEO is the cornerstone of any SEO campaign, which ensures top Google rankings.